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| So how do you develop an idea? The eternal question. I look at ideas as a start to something bigger. Ideas always start one way and then manage to transform themselves into something else. In a way its a fancinating process. If you are wise you pull some other people into the process, it really gets exciting. If look at the process it looks something like this |
| First concept |
| Concept gets changed for sale ability |
| Concept gets adjusted for packaging |
You research similar items that are offered by drop shippers to see availability and to size up what competitor sells |
You readjust concept to compete with competitors offering better features and marketing |
You build steps to creating the system for manufacturing the product. |
| You may not take all these steps exactly, but the excercise is to show you how to get into the mindset of building or creating a better widget. Using competition is like getting a leg up on them. You can analyze weaknesses and use them to your advantage. If you are entering a market where a lot of sellers sell the same thing, bringing something fresh will help the entire market sector and stimulate demand all on its own. |