I copied a interesting question from a forum that I go to regularly. I feel like the answer that I gave is very helpful when people are starting to promote their sites. The thread copy is this: How can I make sales without paying Google so much money?
From the category archives:
FAQ’s
Paying bills is no fun. Juggling costs for a start up business is not picnic either. If you are starting out on a shoe string, you know that it can be a challenge to pay everything on time. Again being organized is key. I do some key planning on the white board before starting the [...]
Here is what I did, instead of going to the bank, assembling a business plan and jumping through hoops and begging for cash. I applied for a line of credit from my bank where my commercial account was set up. A lot of people preach against using Lines of Credit and credit cards for starting [...]

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