Yahoo has a good thing going.  Yahoo has the honor of being the number one shopping portal on the web.  What does that mean to you?  Well simply stated, think of Yahoo as a giant online mall.  Inside the mall is a bunch of stores that sell everything from soup to nuts.  Yahoo gives anyone the opportunity to have a storefront in their mall.

The largest advantage of this is from the Yahoo search engine.  If you put the word computer into the search engine you will get a large return of companies that sell computers.  This is no different than what Google would return to you.  However the big difference is that Yahoo will showcase any storefront similar with the keyword that you are requesting at the top of the list.  If you look at Yahoo’s search engine you will notice that when you get the keyword matches, the storefronts are always on top and in a shaded portion.  This gets your attention immediately.  Why does Yahoo do this for you?  Well because when you sell something through your storefront, Yahoo takes a little piece of the pie.

I personally like Yahoo storefronts as another income scenario.  I think its best to bundle it as a marketing plan.  For example plan on a certain number of auctions on Ebay, a certain number of Yahoo auctions, a Yahoo storefront, an Ebay storefront and finally a regular web page with shopping cart.

What They Do for You

Yahoo gives you the opportunity to have the whole package through their website.  You can set up a storefront for about $50 dollars a month and they give you all the additional tools you need to get it up and running.  They also give you 30 days to develop the storefront and tweak it before officially launching it.  Keep in mind they do offer merchant accounts so that you can take credit card payments.  They do lack choices in this area and I prefer to go with my own shopping cart company.  Yahoo’s merchant account provider charges around $22 per month for their service.

Keep this in mind, once you sign up with the merchant account they immediately start deducting the monthly charge, whether you’re open for business or not.  However the advantages of having Yahoo on your side outweigh the disadvantages.  Having your site pop up in the first few pages of a search engine inquiry is quite nice.  They also sell other services that can augment your website.

Yahoo also offers web hosting and domain registration as additional services.  I did not find their web hosting prices all that terrific and I find that there are usually better deals to be had if you look around a bit.  However if you like to keep things simple and all under one roof, it is a good way to go.

I highly recommend getting a bunch of auctions under your belt before venturing into the online store.  Keep this in mind, when you run an auction it’s either running or it’s not.  An online storefront is always operating.  You have to keep things in mind like if your going to be on vacation and how you will process orders.  Make sure you develop a way of checking your orders so that you don’t miss any opportunities.  The automatic checkout process usually notifies you that someone has made a purchase from your website.  However if you forgot to update your storefront and don’t have the inventory to provide it’s not just the customer that gets upset, it’s Yahoo too.  They want their piece of the pie and its important to them that you maintain a certain integrity.

This is Yahoo’s web hosting  and storefront program http://smallbusiness.yahoo.com/webhosting/?p=1

They have their own custom site builder software, or you can use whatever you like.  If you choose Yahoo’s, here is the link.  It is also available on their site. http://webhosting.yahoo.com/ps/sb/

Yahoo’s small business home page:
http://smallbusiness.yahoo.com/index.php

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By Matt Bacak

In January of 2004, they opened their online yahoo store weddingfavors.com and the first month they did $11,000 selling wedding favors at an average price of $2 per item. And that was before Brad started using what he knew about search engine optimization and building free search traffic. After all, that was his day job and this was his wife’s home business. So, all of the traffic that came to their Yahoo Store the first month was a result of online advertising.

But click through ad traffic is not the fastest way to attract customers to a Yahoo Store selling wedding favors or any home business online. Click through can establish a path, but free search is the superhighway. Why? Because that’s how most people find what they’re looking for online. They type some words into a Yahoo or Google search box and Ta-da; sites related to their search come up on the screen.

So Brad started plugging in everything he knew about search engine optimization into the family’s new wedding favors business. By the third month, their home business site weddingfavors.com pulled in $60,000 in sales. By the 4th month it did $130,000 and by August 2004 it shot up to $400,000.

Now, weddingfavors.com is in the Yahoo Top Ten search for the category: wedding favors and has climbed into the Top Ten on Google for wedding favors. Isn’t being in the Google Top Ten every home business owner’s dream?

The Fallon’s Yahoo Store has merchandise (wedding favors) that a lot of people search for at a price they are willing to pay. This translates into volume. They also stock merchandise that their buyers need in quantities of 100′s and 500′s and more when they order. This translates into volume – big volume for this successful home business.

Let’s stop right here and take a pulse. What does the Yahoo Store weddingfavors.com have going for it that other home business owners can learn from?

• They chose a hot market with a lot of activity
• They offered a selection of products that are right for the market
• They sold them at competitive prices
• They made ordering easy
• They established good customer service

Could you have these same factors working for your home business? Of course, you could. To find out more get Brad Fallon’s book, Stomping the Search Engines by visiting www.bradfallon.com.

About the Author: Matt Bacak became “#1 Best Selling Author” in just a few short hours. Recent Entrepreneur Magazine’s e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets http://promotingtips.com

Source: www.isnare.com

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By Matthew Bredel

Around the Internet, up and coming business people are turning towards ecommerce websites to promote their products and services. One genuine way to do this is by building a Yahoo store. For those looking to start an internet business for the first time, starting out with a Yahoo store is an ideal solution. Taking advantage of the Yahoo store designer program can present users with their own ecommerce web design along with search engine optimizing tools, training tutorials, AND MORE. With your own design store on the Web, Yahoo has the reputation to back it up with more than 17,000 business owners and billions of dollars going through the Yahoo platform.

Yahoo store builders have plenty of services, making it the ideal solution for an ecommerce website startup by anyone. Along with 17,000 merchants, it is one of the most popular portal shopping sites on the Web with more than 18 million visitors alone in 2001. From RTML template help to basic startup, Yahoo store services have proven themselves time and time again. Yahoo store builder solutions include web hosting, ecommerce, domain, and marketing services. In order to achieve those Yahoo store profits, web hosting through Yahoo is the first step. It comes equipped with web site building tools, an unlimited number of web pages, and 24 hour customer support.

If you dont know Andy Jenkins, you can still take advantage of the Yahoo stores ecommerce solutions. It is possible to manage up to 50,000 products and develop a professional looking website using Yahoos own tools. Third party tools are also supported, so if you want to use FTP programs to perform your work, it can be done. Also, Yahoo site builder supports a multi page checkout system along with site statistic pages where you automatically calculate tax and shipping along with your products. If RTML challenges leave you confused, there is customer service and getting started guides as well.

Andy Jenkins, one of the leaders in the ecommerce website industry who has changed the Yahoo store world by storm with his Online Store Profits, A Step-by-Step System e-book, can be easily learned from. As an expert generating millions in sales, one of the tips he stresses is to use store building software that comes with templates that reflect the nature of your business. His techniques can be applied by everyone from the rookie to the seasoned veteran. Becoming a Yahoo store design takes plenty of work, so look towards the Internet for all of the resources you need to get started.

About the Author: Matthew is the currently the founder of a review website: TheWebReviewer: Home Based Business Opportunities Revealed!. The website includes reviews, forum, articles, free eBooks and more. Matt is 32 years old and currently living in San Diego, CA

Source: www.isnare.com

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