How can I make sales without paying Google so much money?

by admin on April 22, 2009

in FAQ's

This is a great question.  I think a lot of people do not understand the importance of Pay per click verses organic search results.  I will try to keep it brief since its a 2 week conversation.  You use PPC to get going and build revenue until your organic listings start to rank.  Ranking organically is key since its free.  So how do you do that?  Here is a short list, keep in mind that these are long term oriented.  I do this for my sites so that I can rank on page one of Google and stay there.  So far I have had excellent results, but none of it is easy short cuts.

1.  Do your keyword research.  You have to know exactly what people are typing into Google to look for your product.  This is the single most important thing.  If you do not know the exact terms you will go nowhere.  When you find out those terms, incorporate them into your sales pages.  Make sure those keywords are present in your tags and in your content.
2.  Promote those keywords through articles and videos.  Write an article about your industry and at the end include an anchor text link of one of your kewords that link to that page in your site.  Do NOT write a sales page about your product, but rather write about something that is related and people would want to read.
3.  Take this article and submit it to Ezine articles, people will then take your article and post it on their sites or blogs.  This will give you links to your site and improve your rankings naturally.
4.  Set a Google alert for the title of the article, then you will know when the article gets posted somewhere.  When it does, bookmark it using your favorite social site.
5.  Start making short comments about your Industry, not your product on twitter.
6.  Write articles for hubpages and link them to your site.
7.  Rinse and repeat like as many times as you can.  Don’t stop.  If you cant write, hire a writer and pay them ten bucks instead of Google’s PPC.

I hope this helps.  It’s just the tip of the iceberg.

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